Agencies buy in-cab advertising on Backseat Network at the published rate: ₹4,000 per cab per month, plus 18% GST. A 10-cab, one-month flight is ₹47,200 including GST. The invoice is in INR. There is no hidden city multiplier on the card.
What can you show the client?
Three things that are actually produced: the approved silent creative, a GPS log of plays, and a count of QR scans. You cannot honestly show a guaranteed number of passengers. Say that in the plan. The comparison with hoardings, wraps and social is on the compare page if the client already buys those.
How do you write the recommendation?
Name the city, the cab count, the months, and the single action on the QR. Live cities for a flight that can start now are Mumbai, Delhi NCR and Bengaluru. Hyderabad, Chennai and Pune are onboarding, so do not promise those as live this week. A client who only needs one neighbourhood should not be sold three cities.
What does the team do in the console?
Upload or generate the landscape ad, pick cabs and months, pay by UPI, card or netbanking, and read the GPS map after the screens are on. The agency page is the product view. This note is the planning view.
What should stay out of the deck?
Do not paste a reach number you did not calculate from the calculator’s planning figures, and label those figures as projections. Do not invent a case study. Sample studies on this site stay unpublished until a brand clears the numbers.
Rate current as of 1 November 2026, from the pricing page.
Put this on a cab this week
₹4,000 per cab per month plus GST. Build the ad yourself, or book a 15-minute demo.