We’re raising to take in-cab media to 50,000 vehicles across India.Investor relations →
Investor relations
Invest in the screen
every Indian ride passes
Backseat Network turns India’s cabs, tempos and trucks into a measurable, self-serve media network, with GPS-verified playouts, GST billing and a driver supply engine built for Indian roads.
15K+
Cabs & vehicles in network
12
Indian cities live or onboarding
₹4,000
Media price per cab / month
100%
GPS-verified playouts
Out-of-home is going digital, and India rides in cabs
Brands want OOH reach with digital accountability. India’s ride-hail, airport and goods fleets carry millions of captive passengers every day, yet the back seat is still unmonetised.
Captive, high-dwell audience
20 to 45 minutes per ride at arm’s length, with no skip button: attention billboards can’t buy.
Self-serve and measurable
Brands book, pay instantly by UPI or card and track GPS-backed playouts and QR scans from one console.
Driver-first supply
Drivers earn from campaigns with a company-owned tablet, digital KYC and an e-signed agreement, so onboarding scales city by city.
AI-assisted creative
Vira drafts Hindi/English in-cab creatives from a brand’s website, cutting time-to-launch for SMEs.
How we make money
₹4,000 / cab / month
Self-serve media
Brands buy cab-months directly in the console. Prices are transparent and invoiced with 18% GST.
Agency & enterprise
Managed campaigns
Planning, creative and city-wide takeovers for national brands and agencies.
Premium add-on
Data & attribution
Route-level reach, dwell and QR conversion reporting for performance marketers.
Milestones so far
Launch
Self-serve console live
Brands can brief Vira, book cabs, pay online and receive GST invoices automatically.
Supply
Driver onboarding at scale
Digital RC/DL KYC, e-signed device agreements and GPS installer workflow.
Fleet
Multi-vehicle network
City cabs, airport MUVs, two-wheelers, tempos and trucks across 12 cities.
Next
50,000 vehicles
Expand airport and metro coverage and launch programmatic buying.
Where the capital goes
Indicative allocation for our current round. Final terms are shared with qualified investors under NDA.
Register your interest
Tell us a little about you. A founder will reply personally with our deck and data room access under NDA.
Prefer email? investors@backseatnetwork.com
Questions investors ask us
- Can I invest directly through this website?
- No. This page collects expressions of interest only. Any investment happens through a private, documented process with qualified investors, in line with the Companies Act, 2013 and applicable SEBI and FEMA rules.
- Who can invest?
- We speak with angel investors, venture funds, family offices and strategic partners. Non-resident investors are subject to FEMA and FDI regulations.
- What happens after I submit the form?
- You’ll get an email confirmation. A founder reviews every enquiry and replies, usually within two working days, to set up a call and share materials under NDA.
- Is my information kept private?
- Yes. Enquiries are visible only to our founders and admins and are never shared or sold.
This page is for information only and does not constitute an offer, invitation or solicitation to subscribe to or purchase any securities of Backseat Network Pvt Ltd, nor is it a prospectus or private placement offer letter under the Companies Act, 2013. Any offer will be made only to identified persons through definitive documents, subject to applicable law including the Companies Act, 2013, SEBI regulations and FEMA. Figures are indicative and forward-looking statements involve risks and uncertainties.