These terms apply to the Backseat Network website, the advertiser and driver consoles, and the in-cab advertising services provided by Backseat Network Pvt Ltd ("Backseat Network", "we", "us"). By creating an account, booking a campaign or applying to drive, you agree to them.
1. Accounts
- You must be at least 18 and able to enter a binding contract, and if you act for a business you must be authorised to do so.
- Give accurate details, including your GSTIN if you want it on invoices, and keep them up to date.
- You are responsible for activity under your account. Keep your password private and tell us about any unauthorised use.
2. Booking a campaign
- A campaign is booked for a number of vehicles, in a city, for a number of months, at the price shown at checkout. Our current rate is ₹4,000 per vehicle per month plus GST.
- A booking is confirmed when payment succeeds. We then review the creative and schedule it onto screens.
- Your creative plays in rotation with other advertisers' content. Vehicles move with normal traffic, shifts and passenger demand, so we do not guarantee specific routes, passengers, impressions or results.
- If a vehicle in your campaign goes offline, we will try to replace it with another vehicle in the same city. Playout counts and maps in the console are our record of delivery.
3. Creative and content rules
You are responsible for your creative and the pages your QR codes or links point to. Content must:
- be lawful and follow the ASCI Code for Self-Regulation in Advertising and applicable Indian law;
- not be false, misleading, defamatory, obscene, hateful, or infringe anyone's intellectual property or privacy;
- not promote tobacco, alcohol, gambling, betting or other products that cannot lawfully be advertised;
- not contain flashing or other effects that could distract the driver.
We may reject, pause or remove any creative that we reasonably believe breaks these rules. You give us a licence to copy, resize and display your creative on our screens and in reports for the purpose of running your campaign. Creative drafted by Vira is a suggestion; review it before you approve it.
4. Payment, taxes and refunds
- Prices are in Indian rupees. GST is charged at the applicable rate and shown on your invoice.
- Payments are processed by Razorpay. We do not store your card, UPI or bank details.
- Cancellations and refunds are covered by our Refund policy.
5. Drivers and fleet owners
- Tablets and mounts remain our property. Keep them installed, charged and online, and do not tamper with or remove them.
- Earnings are calculated from approved online days and kilometres as shown in the driver portal, and paid each payout cycle to verified payout details.
- Tax may be deducted at source where the law requires.
- We may suspend payouts or remove a vehicle for false documents, tampering, unsafe driving or misuse of the equipment.
- Never interact with the screen while driving. Passenger and road safety always come first.
6. Acceptable use
Do not misuse the website or consoles, for example by trying to access other accounts, interfering with the service, scraping it, or using it for anything unlawful.
7. Intellectual property
The website, consoles, software and brand belong to us or our licensors. You keep ownership of your creative and data, subject to the licence in section 3.
8. Liability
The service is provided on an "as available" basis. To the extent the law allows, we are not liable for indirect or consequential losses such as lost profits, and our total liability for any claim relating to a campaign is limited to the amount you paid for that campaign. Nothing in these terms limits liability that cannot be limited by law.
You agree to compensate us for claims arising from your creative, your linked pages or your breach of these terms.
9. Suspension and termination
You can close your account at any time. We may suspend or close accounts that break these terms. Sections that by their nature should continue, such as payment, liability and intellectual property, survive termination.
10. Governing law
These terms are governed by the laws of India. The courts at Mumbai, Maharashtra have exclusive jurisdiction.
11. Changes and contact
We may update these terms and will post the new version here with a new date. Continued use after a change means you accept it. Questions? Email support@backseatnetwork.com. See also our Privacy policy.