A local business buys in-cab advertising the same way a national brand does: ₹4,000 per cab per month, plus 18% GST. One cab for one month is ₹4,720 including GST. There is no separate “small business” rate and no bidding.
Who is this for?
A restaurant, clinic, salon, coaching centre, property desk or neighbourhood app whose customers already sit in cabs in Mumbai, Delhi NCR or Bengaluru. If your customers do not ride in that city, a cab screen there will not help. Hyderabad, Chennai and Pune are onboarding on the same card.
What should the ad ask the passenger to do?
One action. Scan a QR that opens today’s offer, a booking page, or a map pin. The screen is silent and about 60 cm from the seat, so the offer has to be readable in a glance: the name, the offer, the QR. Six to fourteen words is the working range we give creative teams. Full specs are on the formats page.
How small can the first flight be?
One cab, one month, one city. Ten cabs for one month are ₹47,200 including GST if you want a wider set of routes. Pay by UPI, card or netbanking. The invoice shows GST. You can read where the ad played on the GPS log, and you can count QR scans.
What a local ad should not try to do
Do not explain the whole company. A passenger has the ride, not a brochure. Do not promise a crowd you cannot see. What you can see is plays with GPS and scans on your QR. The local business page is the short version of this offer, and the rate card does the maths.
Rate current as of 1 November 2026, from the Backseat Network rate card. The 20 to 45 minute ride length is our planning figure.
Put this on a cab this week
₹4,000 per cab per month plus GST. Build the ad yourself, or book a 15-minute demo.