Close-up of an in-cab headrest tablet
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We’re raising to take in-cab media to 50,000 vehicles across India.Investor relations →

Formats and fleet

One screen, many kinds of rides

Silent portrait screens in the back of airport cabs, city cabs and more, with simple creative specs any team can meet.

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The screen

Built for the back seat

Eye level, arm's length

A headrest tablet roughly 60 cm from the passenger: closer than any hoarding, and in view for the whole ride.

Long dwell

City and airport rides commonly run 20 to 45 minutes, so your spot is seen more than once on a single trip.

Always reviewed

Ops checks every creative before it plays. Nothing goes on a screen without approval.

Transit media

Transit advertising on cabs, two-wheelers, tempos and trucks

Five vehicle classes, from airport Innovas to highway goods carriers.

White Swift city cab carrying a taxi advertisement screen at a Bengaluru pickup point

City cabs: Swift and Dzire

Ride-hail hatchbacks and sedans across Bengaluru, Mumbai, Delhi NCR and Hyderabad, each with a headrest tablet.

Innova airport cab at the Mumbai departures kerb

Airport cabs: Innova and Ertiga

Airport MUVs with 45-minute average rides and business travellers in the back seat.

Delivery rider on a scooter in Mumbai traffic

Two-wheelers

Food and quick-commerce riders covering dense lanes and high-street junctions.

Tata Ace tempo and Eeco van outside a Delhi wholesale market

Tempos and vans: Ace and Eeco

Running wholesale markets, last-mile routes and staff shuttles.

Decorated Indian goods truck on a national highway

Trucks

National-highway goods carriers for long-dwell reach between metros and tier-2 towns.

Creative specs

What to upload

No assets yet? Vira, our AI assistant in the campaign wizard, drafts copy and a poster from your website.

Orientation

Portrait 9:16. Design for a tablet held upright behind the driver's headrest.

Files

MP4 video, or a JPG, PNG or WebP still. Up to 40 MB per file.

Length

15 seconds per spot by default. Your creative loops with other brands through the ride.

Sound

None. Screens are silent so drivers stay focused; tell the story with visuals and captions.

Words

Keep it to roughly 6 to 14 words in large type. Hindi, English or both work well.

QR code

Add one big, high-contrast QR so passengers can act before they reach their stop.

Ready to put your brand on the road?

Launch online in minutes for ₹4,000 per vehicle per month plus GST, or talk to our planning team first.

Book a demo