Passenger watching a silent in-cab ad in Mumbai
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Pricing

₹4,000 per cab per month

In-cab advertising on Backseat Network costs ₹4,000 per cab per month, plus 18% GST. You choose the city, the number of cabs and the months, then pay online.

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Rate card

What the price includes

Backseat Network sells one product: a silent screen in the back of a cab. The published rate is ₹4,000 per cab per month, plus 18% GST. A 10-cab flight for one month is ₹40,000 before tax and ₹47,200 with GST. Airport cabs, city cabs, two-wheelers and vans use the same rate. Hyderabad, Chennai and Pune are onboarding on the same card.

Rate card current as of October 2026. Plain-text rate card

Media
₹4,000 per cab per month, before tax.
Tax
18% GST on the invoice. The calculator shows the total.
Creative
Vira drafts a landscape ad from your website, or you upload your own.
Proof
Every play is counted and the cab shows on a live GPS map.
Payment
UPI, card or netbanking. No annual lock-in on the published rate.
Cities
Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune.

Calculator

Price your flight

Where your ad plays
City
180
Campaign length

Estimated total, incl. GST

₹1,41,600

₹40,000 a month · Mumbai

10 vehicles × ₹4,000 × 3 months
₹1,20,000
GST 18%
₹21,600
Total
₹1,41,600

Ad impressions

3,60,000

Cost per 1,000 views

₹333

Screen hours

5,400–7,200

Kilometres driven

60,000

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You pay per vehicle per month; reach figures are projections from average vehicle activity, not guarantees. Pay securely by UPI, card or netbanking and get a GST invoice.

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Launch online in minutes for ₹4,000 per vehicle per month plus GST, or talk to our planning team first.

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