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Insights

The back seat brief

Playbooks, city guides and data on reaching India’s passengers with in-cab media.

Travel ad on an airport cab tablet beside a suitcase

28 September 2026 · Mumbai, Airport, Playbooks

Planning an airport cab campaign in Mumbai

Business travellers, long rides and premium MUVs: a practical checklist for brands targeting Mumbai airport passengers.

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Passenger watching an ad on a cab headrest tablet

15 September 2026

What is in-cab advertising (CADOOH) in India?

Cab digital out-of-home puts your brand on a silent headrest screen at arm’s length. Here’s how it works, what it costs, and when it beats a billboard.