In-cab advertising, also called CADOOH (cab digital out-of-home), places a silent tablet on the back of the front-seat headrest. Every passenger in the back seat sees your creative at eye level for the length of the ride.
Why the back seat works
- Dwell time. City rides in Mumbai, Delhi NCR and Bengaluru run 20–45 minutes. Airport rides are often longer.
- Arm’s length. The screen sits about 60 cm from the passenger, closer than any hoarding.
- Silent by design. No audio means drivers stay focused and passengers keep watching.
- Action before arrival. A QR code on every creative turns a ride into an install, order or booking.
What it costs
On Backseat Network, media is ₹4,000 per cab per month, with 18% GST on the invoice. You choose cities, cab count and months in the self-serve console and pay online by UPI, card or netbanking.
How reach is measured
Each tablet reports GPS and playouts, so you see where and when your ad ran, by city and route, alongside QR scans.
Getting started
Paste your website into Vira, our campaign assistant, and it drafts Hindi/English in-cab copy and a poster for your screens. Review, pick your fleet and submit.
Put your brand in the back seat
Launch a self-serve in-cab campaign in minutes. ₹4,000 per cab per month + GST.