Airport cabs carry one of the most valuable audiences in India: frequent flyers, decision-makers and tourists with time on their hands.
1. Know the audience
Departures skew towards business travel on weekdays; arrivals add tourists and families on weekends. Tailor the message to both.
2. Keep the creative silent and simple
- One message, one visual, one QR.
- Large type that reads in two seconds.
- Hindi/English versions for wider recall.
3. Size the fleet
Start with Innova and Ertiga airport MUVs for premium reach, then add city sedans for frequency across BKC, Lower Parel and Andheri.
4. Measure what matters
Track playouts by GPS and QR scans by creative. Rotate the best performer into more cabs mid-flight.
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