How to buy in-cab advertising in India

You buy in-cab advertising on Backseat Network by choosing a city, a number of cabs and a number of months, then paying ₹4,000 per cab per month, plus 18% GST. Mumbai, Delhi NCR and Bengaluru are live. Hyderabad, Chennai and Pune are onboarding at the same rate.

What do you need before you pay?

A website or a finished landscape creative, a city where your customers actually ride, and a way to pay by UPI, card or netbanking. You do not need a media agency, a minimum of dozens of cabs, or an annual contract on the published card. One cab for one month is ₹4,720 including GST.

How does the first campaign go?

1. Brief the ad. Paste your website into Vira and it drafts a landscape cab ad, or upload your own file. Specs are on the formats page.
2. Check the creative. Screens are silent. Large type and one QR code do the work. A passenger should understand the offer without sound.
3. Choose cabs and months. Start in one live city. Ten cabs for one month are ₹47,200 including GST. The pricing calculator uses the same rate.
4. Pay online. The GST invoice is part of the checkout. Operations then activates the screens. Plays are logged with GPS.

Which city should a first buy use?

Start where the ride is long enough to matter and the city is already live: Mumbai, Delhi NCR or Bengaluru. A restaurant in Bandra does not need a Bengaluru flight. A national app can run the same creative in more than one live city on one invoice.

What should you ignore?

Ignore a quote that will not say the rate, the city, or how a play is proved. On this network the rate is published, the creative is silent, and each play is tied to a cab’s GPS. Hoarding prices are a different buy. The comparison keeps those jobs separate.

The rate is the Backseat Network rate card, current as of 1 November 2026. A planned ride of 20 to 45 minutes is our planning figure for these screens, not an outside study.

Ready to run the steps? Build the ad or book a demo.