In-cab advertising on Backseat Network costs ₹4,000 per cab per month, plus 18% GST. The rate does not change by city. Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai and Pune are on the same card. Hyderabad, Chennai and Pune are still onboarding.
What does one month cost?
One cab for one month is ₹4,000 before tax. GST at 18% is ₹720, so the invoice total is ₹4,720.
Ten cabs for one month are ₹40,000 before tax and ₹47,200 with GST. Ten cabs for three months are ₹1,20,000 before tax and ₹1,41,600 with GST. The pricing calculator uses this same rate.
What is included?
The rate is for a silent screen on the headrest, a landscape creative, and a record of each play with GPS. You pay online by UPI, card or netbanking. There is no separate city multiplier on the published card.
Is the price different in Mumbai, Delhi or Bengaluru?
No. A cab in Mumbai, a cab in Delhi NCR and a cab in Bengaluru are each ₹4,000 per month before GST. City pages spell out the routes:
- Mumbai, including the airport, BKC and the Sea Link
- Delhi NCR, including Delhi, Gurugram and Noida
- Bengaluru, including the airport and tech-park routes
- Hyderabad, Chennai and Pune, onboarding on the same rate
Where do these numbers come from?
The price and the 18% GST line are the Backseat Network rate card, current as of 31 October 2026, published on the pricing page. A planned ride of 20 to 45 minutes and a screen about 60 cm from the passenger are Backseat Network’s own figures for its screens. They are not from an outside study.
Updated 31 October 2026.
Put this on a cab this week
₹4,000 per cab per month plus GST. Build the ad yourself, or book a 15-minute demo.