We’re raising to take in-cab media to 50,000 vehicles across India.Investor relations →
Compare
Where in-cab screens fit in your mix
A plain comparison of in-cab screens with the channels Indian brands already buy, so you can decide where each one earns its place.
Side by side
In-cab vs other channels
General characteristics of each channel; actual results depend on your creative, cities and budget.
| In-cab screens | Hoardings | Cab wraps | Auto branding | Social ads | |
|---|---|---|---|---|---|
| Viewing distance | ~60 cm, eye level | Far, glanced at | Street level, passing | Street level, passing | Phone in hand |
| Time with the ad | Whole ride, looping | Seconds while passing | Seconds while passing | Seconds while passing | Until the next swipe |
| Sound and skip | Silent, no skip | Silent, no skip | Silent, no skip | Silent, no skip | Muted often, skippable |
| Motion and video | Yes | Mostly static | Static | Static | Yes |
| Call to action | QR during the ride | Hard to act on | Hard to act on | Hard to act on | Tap through |
| Proof of delivery | Counted plays, live GPS map | Photos of the site | Photos of the vehicles | Photos of the vehicles | Platform reporting |
| Change creative | Upload, review, live | Reprint and remount | Re-wrap the vehicle | Reprint stickers | Instant |
| Smallest buy | 1 cab for 1 month | One site, often months | Several vehicles | Many autos | Any budget |
Better together
In-cab works best alongside other media
Pair with social
Use in-cab screens to build recognition in the city, then retarget the same audience on social with the creative they already saw.
Pair with hoardings
Hoardings own a junction; in-cab screens follow people across the city. Together they cover both the glance and the dwell.
Pair with launches
Time a short flight around a store opening, sale or app launch, and use the QR to send passengers straight to the offer.
Ready to put your brand on the road?
Launch online in minutes for ₹4,000 per vehicle per month plus GST, or talk to our planning team first.