We’re raising to take in-cab media to 50,000 vehicles across India.Investor relations →
For agencies
The smartest digital advertising platform for your clients' media mix.
Give your agency a measurable, high-impact transit advertising channel. Self-serve digital out of home media buying with full transparency, from creative upload to proof of play.
Plan facts
- Format
- Silent video on a headrest tablet, about 60 cm from the passenger.
- Network
- 15,000+ airport and city cabs, plus two-wheelers, tempos and trucks.
- Dwell
- 20 to 45 minutes per ride.
- Live cities
- Mumbai, Delhi NCR and Bengaluru.
- Onboarding cities
- Hyderabad, Chennai and Pune.
- Media rate
- ₹4,000 per cab per month, plus 18% GST.
- Creative
- Silent MP4, reviewed before it goes live. A QR code on every creative.
- Proof
- GPS-logged playouts and QR scan counts.
Media buying
Built for modern media buying and planning teams
Self-serve dashboard
Take control of your clients' media buying. Upload creatives, choose cities, cabs and months, and go live in four steps.
Proof of play and analytics
Show clients where and when their ads ran. Every playout is logged with GPS, and QR scans are counted for each creative.
Automatic GST billing
Pay by UPI, card or netbanking and receive your GST invoice by email at once. Invoices are in INR, which keeps reconciliation simple.
Creative agility
Rotate the best-performing creative into more cabs while the campaign is running. New creatives are reviewed before they go live.
Workflow
How a client campaign runs
- 1
Upload the client's silent MP4 creative, or draft one with Vira.
- 2
Choose cities, cab count and months.
- 3
Pay online and receive the GST invoice.
- 4
Track playouts and QR scans in the console.
The channel
Why in-cab belongs on the plan
Attention you can plan around
Riders face the screen for 20 to 45 minutes with no skip button.
Action before arrival
A QR code on every creative turns a ride into an install, order or booking.
Premium reach
Airport cabs carry frequent flyers and business travellers on long rides.
Questions
Questions agencies ask
What creative format do you need?
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Silent MP4 video. Every creative is reviewed before it goes live in a cab.
How do you prove delivery to clients?
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Each tablet reports GPS and playouts, so you can show where and when the ad ran, plus QR scans.
How is billing handled?
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You pay online and a GST invoice in INR is emailed automatically.
Where can we buy today?
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Mumbai, Delhi NCR and Bengaluru are live. Hyderabad, Chennai and Pune are onboarding.