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Guides

Plan, create and measure in-cab ads

Everything you need to run your first campaign in the back seat, from budgeting to the QR code on your creative.

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The essentials

Plan

How it works

The four steps from brief to live screens, and what happens after you pay.

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Plan

Pricing calculator

Work out vehicles, months and the GST-inclusive total for your budget.

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Create

Creative specs

Portrait 9:16, silent, 15 seconds, MP4 or image. What makes an in-cab ad work.

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Measure

Measurement and QR tracking

What we count, the live GPS map, and how to tag QR codes for your analytics.

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Compare

In-cab vs other channels

Where in-cab screens fit next to hoardings, wraps and social.

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Drivers

Driver onboarding

Documents, tablet install and payouts for drivers and fleet owners.

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From the blog

In-depth guides and playbooks

28 September 2026

Planning an airport cab campaign in Mumbai

Business travellers, long rides and premium MUVs: a practical checklist for brands targeting Mumbai airport passengers.

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15 September 2026

What is in-cab advertising (CADOOH) in India?

Cab digital out-of-home puts your brand on a silent headrest screen at arm’s length. Here’s how it works, what it costs, and when it beats a billboard.

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Ready to put your brand on the road?

Launch online in minutes for ₹4,000 per vehicle per month plus GST, or talk to our planning team first.

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