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Measurement
Proof that every rupee played
Every play is reported by the tablet, and a live GPS map shows the cabs carrying your campaign.
What we log
Delivery you can check
Playouts
Each time your creative plays, the tablet records it against your campaign. You see the running total in the console.
Where and when
Tablets report their GPS position, so a live map shows the cabs playing your campaign in every city.
Screen uptime
Tablets send regular heartbeats. Screens that go quiet are flagged to ops so your flight stays on the road.
Spend and invoices
Payments, GST and invoices for every campaign sit next to delivery, so finance and marketing read the same numbers.
QR tracking
Turn rides into measurable actions
Pair logged playouts with QR scans in your own analytics to see what the back seat drives.
Tag the link
Add UTM tags such as utm_source=backseat and utm_medium=incab to your landing page URL.
Make the QR
Turn the tagged link into a QR code and put it on your creative, large and high-contrast.
Run the flight
Passengers scan during the ride. Each scan opens your tagged page.
Read the results
Scans, visits and conversions appear in Google Analytics or your own tools under that source.
Questions
Measurement FAQ
How is an impression counted?
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Each time a tablet plays your creative it reports the play back to us, and that play is counted against your campaign. You see the running totals in the console.
Can I see where my ad ran?
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Yes. The Telemetry page in your console shows a live map of the cabs playing your campaigns, broken down by city.
Do you track QR scans for me?
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Scans go straight to your link, so they are measured in your own analytics. Use a tagged URL to separate in-cab traffic from other channels.
Can I export the data?
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Ask your account manager for a campaign report, or copy the figures from the console into your own decks.
Ready to put your brand on the road?
Launch online in minutes for ₹4,000 per vehicle per month plus GST, or talk to our planning team first.