A cab screen ad on Backseat Network is a silent landscape file, 15 seconds, up to 40 MB, with one QR a passenger can scan. MP4, JPG, PNG and WebP are accepted. If you do not have a file, Vira drafts one from your website.
Why are the screens silent?
The driver is in the same car. Audio would compete with the road. The story has to work with pictures and a few words. We ask teams to stay near 6 to 14 words in large type, in English, Hindi, or both.
What belongs on the frame?
The brand name, one offer, and one QR. The screen sits about 60 cm from the passenger, so small legal lines and a row of logos fail. A QR has to be large and high contrast. It should open a page that loads on a phone in a moving car: a short form, a menu, a map, or an install, not a homepage that needs a tour.
How long is the spot?
Fifteen seconds is the default. It loops with other brands for the ride. A planned city ride is 20 to 45 minutes, which is our planning figure, so a passenger can see the same spot more than once. Do not spend the 15 seconds on a slow logo reveal.
What happens after upload?
The creative is reviewed before it goes on a cab. You then choose cities, cab count and months. The media rate is separate from the file: ₹4,000 per cab per month plus 18% GST. Specs in short live on the formats page. The buy order is in how to buy in-cab advertising.
Specs and rate current as of 1 November 2026.
Put this on a cab this week
₹4,000 per cab per month plus GST. Build the ad yourself, or book a 15-minute demo.