Questions, answered

Backseat Network runs silent digital screens in airport cabs and city vehicles. Passengers see your brand on the tablet behind the driver. It is a form of digital out-of-home advertising, sometimes called cab digital out-of-home or CADOOH.

Mumbai, Delhi NCR and Bengaluru are live. Hyderabad, Chennai and Pune are onboarding, with more cities to follow. You pick the cab count and months in the console.

Media is ₹4,000 per cab per month. GST at 18% is added on the invoice. You pay online by UPI, card or netbanking through Razorpay when you submit the campaign, and the GST invoice is emailed automatically.

A hoarding or billboard is seen in passing. A cab screen sits at arm's length from one passenger for 20 to 45 minutes, every play is counted and tracked by GPS, and it carries a QR code the passenger can scan.

You can book from a single cab for one month (₹4,000 plus GST). Add cabs and months for more reach; the pricing calculator shows the total as you go.

A portrait (9:16) MP4 that plays silently as a 15-second loop, or a JPG, PNG or WebP still, up to 40 MB, with a QR code on the creative. Every file is reviewed before it goes live.

Each tablet reports every play of your creative, and your console shows the running totals and a live GPS map of the cabs carrying your campaign. QR scans show up in your own analytics through a tagged link.

Drivers apply with their RC, driving licence and vehicle photos. Our team verifies the papers, a GPS installer mounts the company tablet, and campaigns then play silently for passengers.

Yes. Refer a brand, an agency or a local business, whether or not you already advertise with us. If they book, you earn 10% of the total sales on that deal. Send the introduction from the Refer and earn section on the homepage.

Yes. Vira, the AI assistant in the campaign wizard, reads your website and drafts Hindi or English copy and a poster you can approve or edit.

Once you pay, our ops team reviews the creative and schedules it onto screens in your cities. You can follow progress in the advertiser console.

Every creative is checked before it plays. We decline ads that are unlawful, misleading or unsafe for a shared vehicle, in line with our Terms.

Online by UPI, card or netbanking through Razorpay when you submit the campaign. Payment confirms instantly.

Yes. A GST invoice is emailed automatically after payment. Add your GSTIN to your account to claim input tax credit.

If your campaign has not gone live, you can cancel for a full refund. Read the Refund policy for the details.

Copy playout totals from the console into your own decks, or ask our team for a campaign report at the end of the flight.

Yes, in your own analytics. Use a UTM-tagged link in the QR so in-cab traffic shows up as its own source.

Drivers earn for each day the tablet is online and for kilometres driven with the screen on. Payouts go to a verified UPI ID or bank account every payout cycle.

Yes. Fleet owners can enrol many vehicles at once. Tell us about your fleet on the Fleet owners page.