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CADOOH · Made for Indian roads
Backseat Network is India’s self-serve in-cab advertising network. Silent passenger screens run in airport cabs and city fleets in Mumbai, Delhi NCR, Bengaluru and beyond, from ₹4,000 per cab per month plus GST, paid by UPI or card, with live GPS proof.
A passenger watches one silent loop, opens the site from the QR, and later types the brand into search. These are real testimonials from brands using our platform.
“The people who buy background checks sit in airport cabs between meetings. One silent loop and a QR to verifystack.in, and they open the site before the terminal. The next morning the same names show up as branded searches. Those searches are the leads my team now works.”
“We sell AI search visibility, so a logo on a screen was never going to win a client. The loop shows how a brand gets cited in AI answers, and the QR opens deepchq.com while the founder is still in the car. They read the product on the ride, then search DeepChq when they brief the next campaign. That is the client.”
Refer a brand, an agency or a local business. If they book, you earn 10% of the total sales on that deal. A current customer can refer too.
10%
of the total sales on the deal you bring in
01
Introduce the brand
Tell us who they are and how we should reach them. You can refer whether or not you already advertise with us.
02
We close the campaign
They buy the usual way: ₹4,000 per cab per month, plus GST, in Mumbai, Delhi NCR or Bengaluru.
03
You earn 10%
Your reward is 10% of the total sales on that deal, the sale that came from the customer you sent us.
Your ad plays on a headrest tablet at eye level. There is no skip button, and every creative carries a QR code the passenger can scan before the ride ends.
Mumbai
Marine Drive, golden hour
20 to 45 minutes
Of dwell time on a single ride, far longer than any indoor advertising panel a commuter walks past.
60 cm away
The screen sits at arm's length, at eye level, behind the driver's headrest.
Silent by design
No audio, so drivers stay focused and passengers keep watching.
A QR on every ad
A ride becomes an install, an order or a booking.
Outdoor advertising reaches people passing by. A cab screen reaches one passenger for the length of a ride, and logs every play.
| Feature | Cab screen | Hoarding advertising | Digital billboards |
|---|---|---|---|
| Time with the ad | 20 to 45 minutes per ride | A glance as traffic passes | A glance, on a loop shared with other advertisers |
| Proof it ran | Every play counted, with a live GPS map of your cabs | Site photographs | Playout report from the screen operator |
| What you buy | Cabs by the month: ₹4,000 per cab, plus GST | A site, quoted by location | A slot, quoted by site |
| How you launch | Book and pay online; creative is reviewed before it goes live | Print and mount at the site | Send the file to the operator to schedule |
Most online advertising platforms stop at the phone screen. This one books real cabs, with the same card-and-UPI checkout.
1Paste your brand's website, or skip ahead and upload your own creative.
2Vira makes the landscape cab ad from your website.
3Choose your cities, the number of cabs and how long the campaign runs.
4Pay by UPI, card or netbanking. Our team activates the screens in your cities.
One price in every city. GST at 18% is added on the invoice, which is emailed as soon as you pay.
Estimated total, incl. GST
₹1,41,600
₹40,000 a month · Mumbai
Ad impressions
3,60,000
Cost per 1,000 views
₹333
Screen hours
5,400–7,200
Kilometres driven
60,000
You pay per vehicle per month; reach figures are projections from average vehicle activity, not guarantees. Pay securely by UPI, card or netbanking and get a GST invoice.
Five vehicle classes, from airport Innovas to highway goods carriers.
Ride-hail hatchbacks and sedans across Bengaluru, Mumbai, Delhi NCR and Hyderabad, each with a headrest tablet.
Airport MUVs with 45-minute average rides and business travellers in the back seat.
Food and quick-commerce riders covering dense lanes and high-street junctions.
Running wholesale markets, last-mile routes and staff shuttles.
National-highway goods carriers for long-dwell reach between metros and tier-2 towns.
Pick a city to see routes, hotspots and airport coverage.
Coming next: Kolkata, Ahmedabad, Jaipur, Kochi, Lucknow and Chandigarh.
Every play is counted, a live GPS map shows the cabs carrying your ad, and QR scans land in your own analytics.
Each play is reported by the tablet with the cab's GPS position, so you can see where your ad is running.
Put a UTM-tagged link in your QR code and every scan shows up in Google Analytics or your own tools.
Plan, review creative and track cabs, playouts and reach as the campaign runs.
Invoices in INR are generated automatically and emailed as soon as you pay.
Google Maps key required
Set NEXT_PUBLIC_GOOGLE_MAPS_API_KEY on the web service or GOOGLE_MAPS_API_KEY on the API, enable Maps JavaScript API, and restrict the key to your domains.
0 cabs ready to plot.
Real streets, real vehicles: Mumbai's seafront, India Gate, airport kerbs, and in-cab dwell.
Launch online today, or talk to our team about a multi-city plan.
Carry a silent passenger tablet and earn from the campaigns that play in your vehicle.
